6 Month Anniversary of the Fitness Flair Launch!

It’s hard to believe we’ve already hit this mark! Even crazier that it’s been almost a year since I started buying supplies and sketching out my first blueprints for headbands back in January!

So how did this all come to be? Why this business and why headbands?

As silly as it might sound, that’s actually a pretty complex question. And don’t worry, I won’t bore you with a full life story. Let’s jump right to the moment I decided to go for it!

I graduated with my AAS in Health & Wellness Promotion in December 2024 and was ready for my next chapter a new career, a new direction. After spending over 13 years in the health insurance industry, I knew I didn’t want to feel stuck anymore. I wanted something that aligned with my passion and gave me purpose.

And believe it or not, it came to me in a dream. I literally woke up in the middle of the night, grabbed a journal, and started writing everything down. As soon as my (now) husband woke up, I told him all about it my dream, my idea, my plan to make it happen. His response? “Alright, let’s get ready and go shopping.” And that, right there, is why I married that man. 😆 Okay, not just because of the shopping (though we all love that part, ha ha!), but because he’s always been my biggest cheerleader. He knew big changes were coming between graduation and our June wedding and whatever they were, we were ready to face them together.

From that moment on, I was all in. I had a deadline: I wanted to leave my job before my fall semester started so I could be a full-time student which meant I had to get my act together fast!

From legal paperwork and business licensing, to designing my logo, creating ads, and buying everything from light boxes to fabric it was nonstop trial and error (and let’s be real, that part never ends, lol). But I was obsessed and it wasn’t hard, because I was genuinely excited to see this dream come to life.

Now, let’s talk about my why.

I got into health and wellness first and foremost to take better care of myself and trust me, that’s a lifelong process! If you’ve watched my Facebook video, you know I’ve dealt with a lot of medical challenges. My immune system crashed, my weight hit the 300s, and doctors wanted to remove my uterus at only 28 years old. I’d had enough. I became a certified Integrative Nutrition Health Coach to save my uterus and once I did, I started helping others and found my passion.

My vision was to create something that could help women mentally and emotionally, no matter what they were going through. I knew I didn’t have time to build a full health coaching business while in college, so I asked myself what can I do now? And that’s how Fitness Flair was born.

So, what were my pain points? What did I have to lean on during tough times? And what didn’t exist that I wish had?

Weight has always been a struggle. I’ve gone up and down for years. So, a plus-size line was a must, but I didn’t want to stop there. I wanted something for every woman, all shapes, all sizes. As a huge quote lover, I knew I wanted humor and inspiration tied in. That’s where my motivational pocket mirrors came in, then the apparel line followed.

But okay, Christina, what about the damn headbands already? 😂

Headbands were my first product because I’ve worn them for decades and could never find the right ones. I was constantly pinning them in place with bobby pins (total pain in the ass), and I needed something wide enough to hide bald spots from stress and weight loss.

Then there was the fit issue nothing ever fit right, especially when my natural curls were out. I didn’t want to make something that only worked for me, so I experimented like crazy different fabrics, measurements, blueprints until I found what worked for almost everyone.

Then came the sweat-wicking aspect, thickness, and figuring out hold levels for different workouts. I love everything from yoga and hiking to intense workouts, but not every activity needs the same headband hold. That’s why I made two lines you can choose based on your preference. Personally, I never use jersey knit for hard workouts because I like the firmer grip of the performance line.

And let me tell you once I tested it on straightened hair and it actually stayed put without pins? JACKPOT. That’s when Fitness Flair officially came to life.

Then came the fun part! All the bold, one-of-a-kind designs you never see anywhere else. Something for every vibe from the bright, party-animal energy to the calm, nature-loving hiker. I wanted it all! Seasonal collections and fundraiser themes, you name it.

Headbands became the heart of my business, and the apparel followed. I just need to get better at showing people how big of a deal these headbands really are!

So here we are six months since the launch of Fitness Flair. It all started from a dream (literally!) and a desire to fix problems I personally faced while helping other women do the same. I can’t wait to hit that one-year mark, see how far I’ve come, and continue making a positive impact.

Cheers as we clink our protein shaker bottles! 😉 Shameless plug, lol!